We all know the old adage: Sex sells. Well now, female Olympians are sexing it up more than ever before by wearing makeup during their competitions. In an article by USA Today’s “For the Win,” some female athletes discussed why they wear bright red lipstick or eyeliner in competition.
“You can be a strong, athletic, courageous woman and you can wear lipstick. I like being able to be all those things or try to help inspire young women to be all those things. It doesn’t have to be one or the other. It’s a form of expression, especially in track and field where my uniform is provided by my sponsor (or the USOC). I basically have my uniform and my shoes and there’s not a lot of expression that’s allowed and there aren’t many ways to show your personality. I like that lipstick is a way that won’t detract from my performance and it puts me in my happy place before I start the race,” says Shannon Rowbury.
“I think it’s kind of cool to have that sort of badass feeling that you’re doing your sport and you’re really strong and powerful, but at the same time, you can feel really feminine and beautiful. I think for me, having that combination is what makes me feel really confident,” says Aly Raisman.
Do elite female athletes need to wear makeup to feel stronger? Or are women getting smarter at their own PR and using the center stage to score sponsorships? Joining Fox News’ host of Sports Court, Tamara Holder, is WOR radio host Mark Simone and Bo Dietl. [Direct link to segment here.]
Originally posted August 3, 2016